Our Relationship with Cetera
Our Relationship with Cetera
Personal guidance, backed by national strength
Our firm is independent, which gives us the freedom to build our approach around your needs, goals, and financial life. Through our relationship with Cetera, we also have access to the technology, research, specialized expertise, and resources of one of the nation’s largest networks of independent financial professionals.
You receive personal guidance from the team you know, supported by the strength and capabilities of a national wealth management firm.
What This Partnership Means for You
Guidance for what’s important to you
We remain your primary point of contact. Our understanding of your life, priorities, and goals guides the advice and service we provide.
Resources to analyze your bigger financial picture
Cetera gives our firm access to research, planning technology, investment solutions, and operational resources to help support more informed financial conversations.
Expertise for your more complex needs
When a situation calls for added perspective, we can connect with specialized teams supporting areas such as advanced planning, retirement plans, portfolio strategies, and business-owner needs.
A Stronger Team Behind Our Team
Cetera works behind the scenes, supporting our relationship with you without interfering with it. They give us access to resources that help us serve you throughout your financial journey, capabilities we can draw upon as your needs change or new considerations arise.
Planning and Research
Proprietary investment research and market perspectives offer deeper insights that help inform how we evaluate your financial picture and guide planning conversations.
Investment Resources
Careful due diligence into investment products and portfolio solutions supports our work as we evaluate the top opportunities and strategies that make it easier for you to pursue your goals.
Specialized Knowledge
Experienced teams provide a wealth of expertise on retirement, estate and legacy considerations, business planning, tax-aware strategies, and other often interrelated, complex needs.
Technology to Enhance Your Experience
Cetera’s integrated technology gives us tools to organize information, support planning, and collaborate with you more efficiently.
Depending on which tools we selected as the best fit for our clients, this technology may allow you to:
- See a more complete view of your financial life, including outside accounts
- Review balances, holdings, statements, and tax documents
- Share and store documents securely
- Establish goals and follow your progress
- Collaborate with us as your life and financial plan evolve
Technology helps keep the details organized and accessible, giving our conversations more room to focus on you and your goals.
Support for the Moments That Matter
Your financial life will continue to change. Cetera gives our firm access to resources and specialized insights that can help us support conversations across many stages of life.
Build
Establish goals, organize your financial picture, and create a plan for what comes next.
Develop
Review investment strategies, manage changing priorities, and prepare for new opportunities.
Protect
Manage risks to income, family responsibilities, and the assets you have built.
Plan your Legacy
Prepare for retirement, wealth transfer, charitable giving, and the people or causes that matter to you.
Continuous Enhancement
Cetera uses feedback from financial professionals to guide improvements in its technology, service, and support. Financial professionals have rated Cetera 5 stars from more than 45,000 Voice of Customer reviews.
This feedback helps Cetera strengthen the resources behind our firm and continue investing in the experience we provide to our clients.
*Data from Cetera’s Support Center customer experience surveys, Nov. 10, 2020 – Sept. 31, 2026.
Frequently Asked Questions About Cetera
What is Cetera?
Cetera is one of the nation's largest networks of independent financial professionals. Cetera provides technology, research, investment resources, operational support, and specialized expertise that help financial professionals serve their clients and grow their businesses. Through our relationship with Cetera, we can access these resources while maintaining the independence to make decisions based on your needs and goals.
Is Cetera a financial advisor?
No. Your relationship is with our firm and the financial professional you work with directly. Cetera provides the technology, infrastructure, resources, and support that help us deliver advice and services to our clients. We remain your primary point of contact.
Why does my financial advisor work with Cetera?
Our relationship with Cetera gives us access to national resources, specialized expertise, investment tools, planning technology, and operational support that help us better serve our clients. This allows us to focus more of our time on building relationships and helping clients pursue their financial goals.
How does Cetera benefit clients?
Cetera supports the work we do by providing access to planning technology, investment research, portfolio resources, operational support, and specialists in areas such as retirement planning, business-owner planning, estate considerations, and tax-aware strategies. These resources help us provide a more comprehensive planning experience.
What services does Cetera provide to financial advisors?
Cetera provides technology platforms, research, investment solutions, operational support, compliance resources, practice management capabilities, planning tools, and access to specialized professionals who assist in addressing complex financial planning needs.
Does working with Cetera affect the advice I receive?
Yes and no. Recommendations are always based on your individual goals, financial situation, risk tolerance, and long-term objectives. Our affiliation with Cetera gives us proprietary market research, investment insights, technology, and support that can help deepen our perspective and make our business more efficient, allowing us to spend more time on service to you. However, we fully retain our independence to offer the guidance we feel is best suited to you based on our personal knowledge of you, your goals, and your financial picture.
What technology does Cetera provide?
Cetera provides integrated technology that helps financial professionals like us support planning, collaboration, and account management. Depending on the tools we’ve chosen to best meet the needs of our clients, you may be able to view financial information, track goals, securely share documents, and collaborate on financial plans.
How large is Cetera?
Cetera supports more than 11,400 independent financial professionals and serves approximately 2 million clients nationwide. The organization has more than 45 years of experience supporting financial professionals and the clients they serve.
What types of specialists are available through Cetera?
Financial professionals affiliated with Cetera may have access to specialists who support advanced planning needs, retirement planning, portfolio strategies, business-owner planning, estate and legacy considerations, and tax-intelligent planning discussions.
What does "independent financial advisor" mean?
An independent financial advisor has the flexibility to focus on the needs of clients rather than being tied to a single financial institution's products or services. Our independence allows us to provide advice centered on your goals while utilizing the resources and support available through Cetera.
Is Cetera a broker-dealer or wealth management company?
Cetera is a wealth management platform that supports independent financial professionals through a network of broker-dealer and registered investment adviser businesses. Its role is to provide the resources, technology, and infrastructure that help financial professionals serve their clients.
Guidance for All of Life
Our relationship with Cetera gives us access to national resources while preserving the personal service and independent perspective at the heart of our firm.
We remain focused on understanding what matters most to you and helping you pursue your goals with confidence. Cetera’s partnership provides broader capabilities that support us along the way so that wherever life takes you, we are always ready to help you prepare for what’s next.
Have Questions About Our Relationship with Cetera?
Contact the office to schedule some time for us to meet virtually or in person. We welcome the opportunity to discuss their support for the work we do for you.
Cetera Financial Group (Cetera) is a network of independent retail firms, including FINRA/SIPC member firms Cetera Advisors LLC, Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks), Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. SEC-registered investment advisers include Cetera Investment Management LLC, Cetera Investment Advisers LLC, and Cetera Planning Partners within Cetera Holdings, an affiliate of Cetera. All referenced entities are under common ownership. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.
Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice.